Salon of Architecture

Every year, traditionaly Museum of Applied Arts in Belgrade organise exhibition of the best architectural projects of that year in Serbia. The museum actually has a problem of its location, it is in the city center, but everyone bypassed. The main pedestrian zone - Knez Mihailova is very close and it was necessary to draw the attention of passersby and direct them. For this purpose, I made stickers on the sidewalk to the museum, which is zigzagging emulated folding rule. In addition to the 80m long labels on the sidewalk, there was a billboard of the Museum -TOTEM, which I overlaid yellow branded box. In those days, during the salon next to the totem there was a reconstruction of the street. Spades, shovels, sand ..., all of this was an arrangement that is united, picture says it all. Incredible.
Although it was not the task, I made the slogan of the exhibition "Architecture in progress." It grew out of a desire to mark the building strip, such as "work in progress". "Progress" in Serbian also means "trendy".