AD: Slavisa Savic
CW: Slavisa Savic
Agency: New Moment Y&R
Web: www.buttonforhelp.com
Client: Red Cross Serbia
Year: 2015
Awards: CannesLion Bronze, Eurobest, GoldenDrum Grand Prix
Button for help
Anti trafficking campaign
This project was inspired by the fact that, hundreds of human trafficking victims are being transported through Serbia, to the European Union countries, daily.
Since they often travel as regular passengers in cars, we decided to reach out and help them on the road, before it’s too late.
So we created THE BUTTON FOR HELP, installed it inside the women’s restroom at several gas stations across Serbia, inviting women to think again and get help.
Since they often travel as regular passengers in cars, we decided to reach out and help them on the road, before it’s too late.
So we created THE BUTTON FOR HELP, installed it inside the women’s restroom at several gas stations across Serbia, inviting women to think again and get help.