AD: Slavisa Savic
Agency: New Moment Y&R
Year: 2007
Award: Golden Drum Silver, New media, 2007
Bitef 2007
Theater festival
TASK:
to create attention and present slogan of the festival "This is theater, too"
IDEA:
to produce real-size prompter boxes and put radios inside broadcasting a whispering voice inviting people to come and visit the festival. Prompter boxes were placed around the center of Belgrade
RESULTS:
city buzz, huge PR effect, record sell-out time
to create attention and present slogan of the festival "This is theater, too"
IDEA:
to produce real-size prompter boxes and put radios inside broadcasting a whispering voice inviting people to come and visit the festival. Prompter boxes were placed around the center of Belgrade
RESULTS:
city buzz, huge PR effect, record sell-out time
