AD: Slavisa Savic
Agency: New Moment Y&R
Client: The City of Belgrade
Year: 2015
Belgrade public transport
Transport system identity
The City of Belgrade has changed the zoning system of city transport, which opened the need
for clear signage, where the boards, whose design and systematization have not been changed since the establishment, are of key importance in navigating passengers traveling through two zones.
The boards themselves must be visible from a greater distance, each of them having its own number. By sending an SMS, passengers receive information about the distance of the vehicle they are expecting.
All this was an inspiration to create an identity for JGP (Public City Transport), which should become not only a logo, but much more than that - a sign that will grow into a brand.
A large number of Belgrade passengers positively accepted a new - more practical, simpler and complete solution, in which they recognize the small "model" of Belgrade, and characteristically the confluence of the two rivers.
for clear signage, where the boards, whose design and systematization have not been changed since the establishment, are of key importance in navigating passengers traveling through two zones.
The boards themselves must be visible from a greater distance, each of them having its own number. By sending an SMS, passengers receive information about the distance of the vehicle they are expecting.
All this was an inspiration to create an identity for JGP (Public City Transport), which should become not only a logo, but much more than that - a sign that will grow into a brand.
A large number of Belgrade passengers positively accepted a new - more practical, simpler and complete solution, in which they recognize the small "model" of Belgrade, and characteristically the confluence of the two rivers.
